You are here: Home / About Us

Chenrui Group: Global Overseas Hygiene Super Factory Incubator

Strategic Transformation: From Traditional OEM / Raw Material Trader to Global Turnkey Super Factory Incubator

Strategic Transformation Background & Core Positioning

Under the changing global trade landscape, high-population developing nations including Indonesia, India, Nigeria, Pakistan, Brazil, and Egypt universally levy 15% to 35% protective import tariffs on finished absorbent hygiene goods. Simply exporting finished diapers overseas now faces a hard ceiling of eroded profit margins. Meanwhile, established local distributors and baby-care retail groups urgently desire to build domestic factories for import substitution, yet confront three critical bottlenecks:

1. Machinery Isolation: Multi-million dollar European machines present prohibitive CAPEX hurdles, while low-tier generic machines suffer high breakdown rates, lack of local commissioning, and zero worker training.

2. Supply Chain Gridlock: Producing a single diaper requires 12 to 15 different raw and auxiliary materials. Fragmented procurement means high MOQs, unsynchronized shipping schedules, and total shutdown risk if any single component is delayed.

3. Market & Technical Vacuum: Factory preparation takes 6 to 12 months, during which brands cannot sell to the market and lack mature core formulations and testing standards.

Leveraging our 230,000 m² physical smart manufacturing industrial park, 16 full-servo high-speed production lines, 286+ core authorized patents, and mature international supply chain, Chenrui (Fujian) Industry and Trade Co., Ltd. (Chenrui Group) completely transcends low-tier price wars to become: "The Premier Turnkey Incubator for Overseas Hygiene Super Factories" — the most dependable lifecycle turnkey partner for emerging market hygiene investors!

Super Slogans & Elevator Pitch

"We Don't Just Contract-Manufacture: We Help You Build Your Own High-Yield Hygiene Super Factory!"

Turnkey Plant Engineering · 40HQ Raw Material Consolidation · Lifecycle Mother-Factory Safeguard

"From Turnkey Machinery to 40HQ Material Consolidation: We Incubate Benchmark Hygiene Factories Globally."

30-Second Commercial Elevator Pitch:
"At Chenrui, we provide ambitious industrial investors across emerging markets with a complete closed-loop manufacturing solution: from cost-effective full-servo high-speed machinery selection, plant design, and on-site Chinese technician mentorship (CAPEX), to '1 single 40HQ container consolidating all 15 raw materials' monthly on-demand supply (OPEX), backed by pre-market finished goods contract-manufacturing from our 230,000 m² mega-plant during your construction phase. Chenrui helps you eliminate 30% import tariffs, dramatically lower startup capital risks, and rapidly erect a sovereign-tier hygiene manufacturing powerhouse in your home market!"

Chenrui Corporate Profile & Global Intelligent Campus Scale

Chenrui (Fujian) Industry and Trade Co., Ltd. (Chenrui Group) is headquartered in the Quanzhou Taiwanese Investment Zone, Fujian, China, operating an aggregate 230,000 m² intelligent hygiene manufacturing industrial campus. The complex houses 75,000 m² of ISO Class 100,000 GMP dust-free cleanrooms and 16 full-servo high-speed converting lines producing over 1.4 billion finished hygiene units annually. In response to protective import tariffs between 15% and 35% across emerging markets, Chenrui has transitioned from a conventional OEM contract manufacturer into the Global Hygiene Super Factory Turnkey Incubator. This industrial model delivers high-speed machinery engineering rated at 400 to 800 pcs/min, monthly 40HQ raw material consolidation bundling up to 15 components without fragmented MOQ barriers, transitional finished goods inventory buffer pools, and technical transfer of 286 authorized patent formulas. Operating under ISO 9001, ISO 13485, CE MDR, and FDA registrations, Chenrui provides sovereign manufacturing sovereignty and clinical quality assurance for overseas partners across 88 countries.

Chenrui strictly adheres to ISO 9001, ISO 13485 (Medical Devices), ISO 14001, and ISO 45001 management standards. The facility holds US FDA registration, European CE MDR compliance, OEKO-TEX Standard 100 (Class 1 Infant Certification), amfori BSCI social audit, and Sedex SMETA 4-Pillar accreditation. Anchored by a 1,750 m² provincial R&D testing center and 286+ authorized patents, Chenrui builds an unassailable moat of technical mastery and quality assurance for its global partners.

The 4-in-1 Super Factory Incubator Flywheel

Module 1: Smart Converting Machinery & Turnkey Engineering (CAPEX)

European-Grade Performance at 1/3 Cost: Providing 400 to 800 pcs/min full-servo converting machines and automatic stacker-packers delivering European-tier stability at 25%-35% of European CAPEX, compressing payback to 18-24 months.
End-to-End Plant Blueprint: Complete CAD/3D schematics covering workshop logistics, GMP positive-pressure ventilation, central air compression stations, and constant-climate raw material warehousing.
Hands-On Chinese Technician Mentorship: Senior mechanical and electrical engineers dispatched overseas for 30–60 days to train local operators, electricians, and maintenance staff until autonomous production is achieved.

Module 2: 40HQ Full-Category Raw Material Consolidation Master (OPEX)

All 15 Materials in 1 Container: Consolidate top-grade Sumitomo/BASF SAP, Henkel hot-melt adhesives, Weyerhaeuser fluff pulp, Spandex elastane, air-through nonwovens, breathable backsheet PE films, and frontal loop tapes into a single 40HQ container.
Eliminate Overseas Shutdown Disruption: Bypass high individual mill MOQs, reducing startup working capital requirements from ,000+ down to under ,000 per shipment.
Single Bill of Lading (1 B/L): One unified customs declaration and Certificate of Origin (C/O), slashing local clearance costs by over 70% with zero idle-line downtime.

Module 3: Pre-Market Finished Goods Buffering & Flexible Capacity Pool (BUFFER)

Zero-Lag Market Pre-Seeding: During the 4 to 8-month plant construction timeline, Chenrui's 230,000 m² parent campus contract-manufactures finished goods under your private label, establishing retail shelf presence and retail velocity before the first local machine turns on.
Elastic Capacity Safety Net: Acts as a strategic manufacturing reserve post-launch to seamlessly absorb peak seasonal surges, emergency re-orders, machine maintenance downtime, or ultra-premium SKU line extensions.

Module 4: Patented Core IP & Laboratory Quality Standards Output (IP)

Turnkey Patented Formulation Pool: Direct access to 286+ patented technologies, including instant-absorption (<2.2s) and ultra-low rewet (<0.12g) SAP composite core recipes, eliminating trial-and-error scrap waste.
QA Laboratory & Testing Protocols: Complete equipment list and standard operating procedures (SOPs) for tensile strength, retention capacity (CRC), absorption under pressure (AUP), strike-through, and MVTR testing, accelerating local regulatory FDA/MDR approvals.

Competitive Differentiation: Chenrui vs Traditional Industry Roles

Dimension	Machinery Builders (e.g., Zuiko / Haina)	Raw Material Traders (Single SKU)	Traditional OEM Contract Manufacturers	Chenrui: Turnkey Super Factory Incubator
Business Model	One-off machinery hardware sale; costly spare parts	High-volume commodity brokering; strict full-truckload MOQs	Slim contract packaging fees; views client local factory as threat	Deep Partnership: Hardware + 40HQ Materials + Pre-Market Buffer + IP Incubation
Raw Material Supply	✕ Zero raw material supply capability	⚠️ Single material only; cannot consolidate 15 SKUs	✕ For internal production only; never sells raw materials	✓ 40HQ Consolidation Master: All 15 materials in 1 container; zero downtime
Pre-Market Stock Buffer	✕ No finished goods manufacturing capacity	✕ No finished goods manufacturing capacity	✓ Finished goods OEM capability available	✓ Mother-plant finished goods pre-seeding during build; elastic post-launch buffer
Turnkey Plant Engineering	⚠️ Only tests machine power; no total plant blueprint	✕ Zero engineering and commissioning capability	✕ Strictly protects manufacturing know-how	✓ Full plant blueprint + commissioning + on-site technician mentorship until autonomy
Tariff Strategy	Passive bystander (sells machine only)	Passive bystander (sells materials only)	Passively squeezed by 15%-35% finished goods tariffs	Proactively empowers local manufacturing to bypass tariffs permanently
Client Retention & LTV	Very Low (re-orders once every 5-8 years)	Easily lost over pennies of price differences	Constant price shopping; minimal loyalty	High Ecosystem Stickiness: Equipment + monthly material supply for decades

🚩 Corporate Vision

"Incubate 100 benchmark local hygiene super factories across global emerging markets within the next 10 years!"

🎯 Corporate Mission

"Caring for Families, Building Factories Globally — Leveraging China's premier industrial hygiene prowess to reshape localized personal care supply chains worldwide!"

💎 Core Values

Engineering Precision · Benchmark Quality · Consolidated Innovation · Empowering Win-Win Partnerships

Chenrui product lines cover baby tape diapers, pull-up pants, adult incontinence briefs, sanitary napkins, pet care, and cotton tissues under global commercial brands: MYPAL®, Susan Mommy, Baby Sheep, Youleqi, and Shukeshi.

Chenrui Company & Brand Information Table (Corporate & Brand Profile)

Company Name	Chenrui (Fujian) Industry and Trade Co., Ltd. Chenrui (Fujian) Industry and Trade Co., Ltd.
Proprietary Brands	Youleqi(Youleqi), Shukeshi(Shukeshi), Susan Mommy(Susan Mommy), Baby Sheep(Baby Sheep)
Established Date	August 19, 2020 (August 19, 2020)
Headquarters & Factory / Enterprise Address	Taiwanese Investment Zone, Quanzhou City, Fujian Province, P.R. China Taiwanese Investment Zone, Quanzhou, Fujian, China(Maritime Silk Road Starting Point)
Primary Products	High-End Baby Pull-Up Pants (High-End Baby Pull-Up Pants Series), Snug Waist Tape Diapers (Snug Waist Tape Diapers Series), Adult Incontinence Diapers, Maternal Hygiene Products, Customized OEM & ODM Products
Manufacturing Standards & Certifications	ISO 9001:2015, ISO 13485:2016 (Medical Devices), ISO 14001:2015, ISO 45001:2018; US FDA Registered Establishment; CE MDR; OEKO-TEX Standard 100 (Class 1 Infant Safety); amfori BSCI; Sedex SMETA; FSC CoC; National Standards: GB15979, GB/T8939, GB/T28004
Facility Scale & Cleanroom Standard	230,000 m² Self-Built Manufacturing Base, 75,000 m² Class 100,000 GMP Dust-Free Cleanrooms, 20,000 m² Operation Center, 280,000+ kWh Annual Photovoltaic Solar Power, 1.4 Billion Units Annual Output Capacity
Automated Production Lines & QC	18 International Advanced Automated High-Speed Production Lines (Japanese Zuiko Full-Servo Lines, 800 pcs/min), 56 Strict Manufacturing Processes, 360° AI Optical Defect Inspection Cameras (0 Defects / 100,000 pcs)
R&D & Patent Portfolio	286+ Authorized National Patents, 1,750 m² Provincial R&D Center, Standardized National-Level Testing Laboratories (Fluid Surge, AUL, Rewet <0.12g)
Global Supply Chain & Export	Sumitomo Seika SAP (Japan), BASF (Germany), Weyerhaeuser Fluff Pulp (USA), Henkel Adhesive (Germany); Exported to 88+ Countries Worldwide; Low MOQ from 50,000 pcs for Private Label OEM/ODM
Business Model	Integrated R&D, Automated Production, Omni-Channel Brand Operations (Online & Offline), B2B OEM / ODM Private Labeling, Brand Distribution Agency
Corporate Philosophy	Professionalism, Quality, Integrity, Innovation (Professionalism, Quality, Integrity, Innovation) Acting with Integrity and Responsibility, Competing with Strength and Quality \| Quality First, Reputation Foremost
Brand Mission & Spirit / Brand Spirit & Slogan	Love in Chenrui: Create Love, Share Love, Spread Love (Love in Chenrui: Create Love, Share Love, Spread Love) High Efficiency, Sincerity, and Teamwork

Our History

2006

Start

Founded in Huian,Quanzhou City, Fujian,China Become a member of China Paper Association household Committee

2007

Brand

Chenrui won the "Fujian Customer Satisfaction Enterprise" Signing the king of the all Zidane, open a new journey of the brand.

2008

Integrity

Won the Fujian Province customer satisfaction product enterprise Won the "Fujian Province integrity, quality enterprise unit"

2009

Quality

Established product research and development center with Huaqiao University Passed the 1S09001 quality management system certification IS014001 Environmental Management System certification

2010

Family

Set up Chenrui Mother and Child Care Fund Won the 2010 "China Women's Charity Award" Caring for the elderly, Created Balas adult diapers in 2010.

2011

Charity

Won the "Charity Contribution Award" Won the "Fujian Province Famous Trademark" Making a strategic partnership with 3M.

2012

Public Praise

Won China famous trademark Become one of the hundred key industrial enterprises in Fujian Province Balas brand won the Fujian Province famous trademark.

2013

Responsibilty

Won the Fujian Province customer satisfaction product enterprise Won the "Fujian Province integrity, quality enterprise unit".

2014

Strength

Fujian Province science and technology enterprises NO.1 Diaper brand selling in China Tmall Chenrui, global's first "Dual Core Absorbe Core" design and won the national patent.

2015

Community

Social action won the Mobile Marketing Award Call for care for the elderly at the Great Hall of the People in Beijing Launch public welfare actions and release brand strategic new products.

2016

Commitment/Original intention

Chenrui tenth anniversary: "Ten years of commitment, always care and love" Won the Hot Mom Gang "Ten million hot mom recommended diapers" word-of-mouth award.

2017

New Journey

Become a public welfare project member of China Women's Foundation Guangzhou small waist held global conference of a baby clothing Officially enter the field of children's clothing.

2018

International

Refresh the brand image Upgrade slogan "Step of Genius,Care of Chenrui" Strong partnership with world football talent Michael Owen.

2019

New Trend

Working with Ali Fish and win Hollywood movies "Ugly Dolls" IP copyright Participated in the 4th revision and review of national standards.

2020

Upgrade

Won the 2020 Golden Tree Award "Quality National Brand" award CU pants are launched to bring quality choices to consumers.

2021

Explore

Cooperation with Tsinghua University research team Join hands with China Aerospace · Space Creativity IP Jointly create a new national trend of science and technology products with distinctive characteristics

2022

Remodeling

Rebrand and position "National trust diaper brand" content, products, Comprehensively upgrade the channels and vigorously develop the whole category Online star talent live to create a circle, play marketing.

2023

New Look

Image style-Skin Friendly of Natural Serie
Natural fibers disposable underwear
Skin-Friendly care life, Chenrui wothy to take away

2024

Younger

The sub-brand was born, and the genius champion came back strongly Build a long term"worth to take away" brand marketing campaign Two products one thing, refresh the brand images.

Our Certificates

Chenrui Quality Certificates & Standards (Certifications & Quality Systems)

Certificate	Issued By	Scope
CGMP Certification	Intertek	Current Good Manufacturing Practice for Baby and Adult Diapers
BSCI Social Compliance	TÜV SÜD	Social Responsibility Monitoring and Evaluation
FDA Registration	U.S. FDA	Manufacturer registration for Medical Devices
ISO 9001 Certification	CQM (IQNET)	Quality Management System for Paper Diapers
ISO 45001 Certification	CQM (IQNET)	Occupational Health and Safety Management System
FSC Certification	RINA Services S.p.A.	Chain of Custody for Paper Diapers
ISO 14001 Certification	CQM (IQNET)	Environmental Management System
ISO 50001 Certification	CQM (IQNET)	Energy Management System
OEKO-TEX® Standard 100	OEKO-TEX® Service GmbH	Certification for baby and adult diapers
CE Certification	SUNGO Europe B.V.	Conformity with EU Medical Device Regulation for Adult Diapers, Pull Up Pants, Underpads
BRC	SGS United Kingdom Ltd	This certification has been assessed and certified as meeting the requirements of Global Standard for Consumer Products Personal Care and Household

Diaper Testing

Leading Enterprises of Sustainable Development of Hygiene Products

Obtain FSC forest management certification

Green Factory, Environmental Friendly

Chenrui always implements the concept of

sustainable development. We reduce carbon dioxide

emissions by 1,994,000 kg throughout the year.

Product Flow Can Be Recycled

Insist that the product flow can be recycled.

Long-term strategic cooperation with suppliers

Abide by the principle of environmental friendliness, and the waste can be recycled. It can recycle 2,500 tons per year, with a year-on-year increase of 20%, which is equivalent to reducing the combustion of 90 tons of standard coal.

Eco-Environment Design

Purchasing recyclable materials such as non-

woven fabrics, polymers, base films, bags, etc.

is 100%* sustainable & recyclable, and

adheres to the social responsibility of

environmental friendliness.

Bio-degradable Materials

Plant Based PLA

Factory Environmental Protection

The photovoltaic coverage area of the whole plant is

21,000 square meters.

The total annual output of photovoltaic energy is 280,000 kWh.

Chenrui Attaches Importance to Employee Rights & Welfare

We pay attention to the sustainable development of employees, and the training coverage rate reaches 100%.

We organize regular monthly reading meetings, birthday Party and gifts. We pay attention to the needs of employees and their families and create a good office atmosphere.

Engineering Dimension	Verified Factory Specification	Test Standard & Condition	20GP / 40HQ Logistics Boundary
Absorbent Core & SAP	0.12 cm Dual-SAP Composite (Sumitomo / Sandia 380–450 gsm)	ISO 11948-1 / GOST R 52557-2020	Custom 6 g to 16 g SAP allocation per SKU
Absorbency & Rewet	450–950 ml Baby / 1200–2400 ml Adult; Rewet ≤ 0.5 g	23 °C, 50 % RH, 0.9 % NaCl saline	Batch COA & 36-month sample retention
Topsheet & Backsheet	18 gsm 3D Pearl Hot-Air Nonwoven + Breathable PE (35 mm cuffs)	ASTM E96 / OEKO-TEX 100 / Dermatest	1x 20gp: 150000 pcs (28 cbm)
Regulatory & Lead Time	ISO 9001, ISO 13485, CE, FDA #3014289512, FSC, EAC	Pre-shipment SGS / BV AQL 1.5/2.5	1x 40hq: 420000 pcs (68 cbm, 15–25 days)